Executive Condo Developer Starts New Service App for Homeowners

SINGAPORE — With property developers vying to stand out from the competition amid challenging market conditions, one company has developed a mobile app to provide homeowners with post-handover services.

Developer for executive condo Bellewaters and Bellewoods has launched the HiLife Interactive app, which will allow homeowners to book facilities and purchase lifestyle and interior-decoration packages, among other services. It is believed to be the first developer to offer such a service.

Riversound Residence homeowners, who will be getting the keys to their leasehold Sengkang East property on Saturday, will be the first to try out the app.

The developer’s completed projects include Natura Loft in Bishan, Nin Residence on Pheng Geck Avenue and RiverParc Residence executive condo in Punggol.

Qingjian said the app would be progressively rolled out to all its homeowners. In the meantime, existing options remain for the booking of facilities.

For homeowners who prefer to book amenities the traditional way, Qingjian said it would work with the management of its developments to come up with house rules, so no group would be prioritised over another.

The cost of the app will not be passed on to customers. “There will be no change in prices of future homes due to the add-on service of the HiLife app,” said Mr Li Jun, general manager of Qingjian Realty (South Pacific) Group.

The developer said it had polled 450 customers and found that nearly nine in 10 preferred to book facilities in their developments via their mobile devices.

Services offered through the app include home maintenance and lifestyle services such as air-con servicing, dance and tuition classes. Companies that have partnered the developer on this initiative include Electrolux and Samsung Electronics.

Homeowners may also book facilities such as tennis courts, function rooms, and barbecue pits via the app.

Improvements are being made to the app, said Qingjian. The developer is in discussions with household cleaning companies, and taxi booking services are also in the works.

Apps that link consumers with local service providers, such as Page Advisor and ServisHero, have been launched in recent months, but Qingjian said it has no plans to offer HiLife Interactive to the mass market for now.